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PHILIPPINE RETAIL LANDSCAPE

What does it looks like? The Philippines with its solid macroeconomic fundamentals; young working population, rising disposable income of its young population, is an attractive destination for global brands.

  • Economic activities that are a driving sustained positive economic expansion.
  • Rising disposable income triggering the demand move in upward slope.


This rising disposable income and increase in demand for a variety of commodities attracts foreign brands to enter the Philippine retail landscape.

In a research conducted by the Business Insider in United States, 8,053 retail outlet closures were announced in 2017, and more than 3,800 will close in 2018. These figures are driven by the increasing preference for online shopping.

While many retail stores in the United States and elsewhere in the world have been affected over the last few years, rendered obsolete by the consumer’s growing preference for online shopping among other factors, the Philippines meanwhile has been attracting a number of major foreign brands to set up brick-and-mortar stores in the country. 

The retail market remained positive with the entry of 128 foreign brands between the year 2013-2014, and additional 113 new foreign brands between the years 2015-2016 (Cushman & Wakefield).

The Philippine retail scene is set to have a more dynamic narrative moving forward as the country is poised for further growth. As foreign retailers continue to seek new growth markets, we anticipate the Philippines to be one of the key focus markets by global brands within the Asia Pacific region.

The country is enjoying positive economic conditions and anticipated to benefit from the demographic dividend in the next 20 years.



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