DIGITAL GLOBAL REPORT

This year’s growth in internet users has been driven by more affordable smartphones and mobile data plans. More than 200 million people got their first mobile device in 2017, and two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone.

Social media use continues to grow rapidly, and the number of people using the top platform in each country has increased by almost 1 million new users every day during the past 12 months. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.

The 2018 Digital Report shows a detailed analysis of the headlines for digital economy.
The number of internet users in 2018 is 4.021 billion, up 7 percent year-on-year.
The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year.
The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year.

Comments

THE RETAIL INDUSTRY IN THE PHILIPPINES: PSYCHOGRAPHICS

What does the Philippine Retail Industry looks like? It is composed of diverse players, tapping on what appeals to the market considering the psychographics of Filipino consumers: Awareness of Global brands among Filipinos. With the advent of smartphones, access to internet and information, Filipinos are now more knowledgeable about the products available in the market. Changing Global Retail Landscape. More foreign brands want to invest in the Philippine Market. In the 2017 report of Cushman & Wakefield: How Global Brands are Shaping the Metro Manila Retailer Landscape, foreign brands view Philippines to be one of the key focus markets within the Asia Pacific region due to the rising disposable income of its young population and increasing demand for household consumption. Increasing preference for online shopping. With the convenience and product options e-commerce has to offer, more and more shoppers are now going online. Franchising of Brands. Franchising...

IF THIS TAKES ONLY 60 SECONDS TO HAPPEN, IMAGINE WHAT IT CAN DO TO YOUR BUSINESS.

IT CAN HELP YOU ON: • ACCESSIBILITY • GLOBAL REACH • 24 HOURS X 7 DAYS OPERATION 3.5 Million Search Queries $751,522 Spent Online 990,000 Tinder Swipes 452,000 Tweets Sent 40,000 Hours Listened 900,000 Logins 342,000 Apps Downloaded 16 Million Text Messages 46,200 Posts Uploaded 4.1 Million Videos Viewed 156 Million Emails Sent 1.8 Million Snaps Created 50 Voice-First Devices Shipped 15K GIFs Sent via Messenger 120 New Accounts Created

E-COMMERCE PENETRATION IN THE PHILIPPINES

Although many prefer online shopping, it only amounts to 39% e-commerce penetration, as of end of 2017. According to We are Social and Hootsuite, e-commerce shoppers in the Philippines spent an average of $37 (Php 1,900) in 2017.

The Digital Economist

Search This Blog