THE GLOBAL RETAIL LANDSCAPE

It is a transformative time in retail. The shopper is clearly in the driver’s seat, enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behavior. “Everywhere commerce” has taken root, allowing consumers to shop however, wherever, and whenever they want—whether in stores, online, by mobile, voice activation or click-and-collect.

Total retail sales worldwide from 2015 to 2020. Total global retail sales in 2020 are projected to amount to 27.73 trillion U.S. dollars.

E-Commerce Share of Total Global Retail Sales from 2015-2021 (Statistica):

• Retail e-commerce sales as a percent of global retail sales from 2015 to 2021.

• In 2017, e-retail sales accounted for 10.2 percent of all retail sales worldwide. This figure is expected to reach 17.5 percent in 2021.

Roughly 45 percent of all internet users now use e-commerce sites, but penetration varies considerably between countries.

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THE RETAIL INDUSTRY IN THE PHILIPPINES: PSYCHOGRAPHICS

What does the Philippine Retail Industry looks like? It is composed of diverse players, tapping on what appeals to the market considering the psychographics of Filipino consumers: Awareness of Global brands among Filipinos. With the advent of smartphones, access to internet and information, Filipinos are now more knowledgeable about the products available in the market. Changing Global Retail Landscape. More foreign brands want to invest in the Philippine Market. In the 2017 report of Cushman & Wakefield: How Global Brands are Shaping the Metro Manila Retailer Landscape, foreign brands view Philippines to be one of the key focus markets within the Asia Pacific region due to the rising disposable income of its young population and increasing demand for household consumption. Increasing preference for online shopping. With the convenience and product options e-commerce has to offer, more and more shoppers are now going online. Franchising of Brands. Franchising...

PHILIPPINE RETAIL LANDSCAPE

What does it looks like? The Philippines with its solid macroeconomic fundamentals; young working population, rising disposable income of its young population, is an attractive destination for global brands. Economic activities that are a driving sustained positive economic expansion. Rising disposable income triggering the demand move in upward slope. This rising disposable income and increase in demand for a variety of commodities attracts foreign brands to enter the Philippine retail landscape. In a research conducted by the Business Insider in United States, 8,053 retail outlet closures were announced in 2017, and more than 3,800 will close in 2018. These figures are driven by the increasing preference for online shopping. While many retail stores in the United States and elsewhere in the world have been affected over the last few years, rendered obsolete by the consumer’s growing preference for online shopping among other factors, the Philippines meanwhile h...

E-COMMERCE PENETRATION IN THE PHILIPPINES

Although many prefer online shopping, it only amounts to 39% e-commerce penetration, as of end of 2017. According to We are Social and Hootsuite, e-commerce shoppers in the Philippines spent an average of $37 (Php 1,900) in 2017.

The Digital Economist

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